THE GUAJA. is a Portuguese Prêt-a-Porter brand, which combines high quality, timelessness and sustainability in all its pieces. It was founded in 2019, by the hands of two sisters and their mother, who are still responsible for most of the processes associated with the brand.
In GUAJA. we excel in the design and elaboration of samples in our own atelier. It is this detail oriented vision that gives each of our models high quality and unprecedented customer satisfaction.
THE GUAJA. was founded with the premise of creating pieces that, due to their design and materials, will last in your closet for a long time. Each piece is a real investment in a closet that emphasizes elegance.
In GUAJA. we follow a zero waste policy, which implies a detailed planning of each process, from the choice of materials to packaging, passing through the estimated demand of the market.
We give priority to organic, natural, recycled and biodegradable fabrics, such as cottons, linens, silks and even some viscoses, however, you will also find polyesters in our collection, and in these cases we look for dead stock as much as possible. All our pieces are limited editions, in order to have as little waste as possible.
As far as our packaging is concerned, it is made of recycled cardboard and is plastic free, as are all its components.
However, and this being one of the most important aspects of GUAJA., sustainability does not only involve respect for the environment, but also the support of the surrounding community. Our brand is made by people for people and the impact we have on our employees is extremely important to us. We buy locally, support other local businesses and produce locally. It is extremely important for us to contribute to a more conscious and sustainable fashion market, with fair remuneration and abolishing all forms of exploitation around us.
In GUAJA. we have a peculiar taste in sharing with our followers and customers, through our social platforms, our daily Behind the Scenes in the studio. Follow us on instagram, @guaja.studio and be part of our community.
Apology of Dialogue, Unipessoal LDA
VAT 515667315 - Guimarães, Portugal