1 Join → 2 Earn points → 3 Redeem for discounts
Your tier is based on how much you spend within a 12-month period. Once you reach a new tier, you'll enjoy its benefits right away, and you'll keep that status for the next 12 months.
Each tier levels up your benefits
You can earn points in multiple ways - including purchases, sign-ups, social follows, new tier upgrade and more - then redeem them for vouchers.
FAQS
Getting Started
Points & Rewards
Membership Tiers
What is GUAJA.SOCIETY?
GUAJA.SOCIETY is GUAJA’s loyalty program, created to celebrate you and your loyalty. Earn points with every purchase, unlock exclusive rewards, and enjoy experiences designed just for our community.
How do I become a member of GUAJA.SOCIETY?
Simply create an account to join our community and start collecting points. Make sure you are logged in every time you make a new order, so you collect the points.
How do I earn points?
Every €1 spent = 1 point or 2 points (depending on your tier). You can also earn points by:
- Joining the program
- Sharing your referral link — both you and your friend receive a €10 voucher
- Adding your birthday — you'll automatically receive bonus points on your special day
- Following us on Instagram
- Reaching a new loyalty tier
How do I redeem my points?
Every 30 points = €1 off your order
You can redeem your points in our GUAJA.SOCIETY launcher.Log in to your account, open the launcher, then go to “Ways to redeem” and choose a reward (or use the points slider for incremental rewards). After you redeem, you’ll see a discount code in the panel. Tap “Apply code” to automatically apply the discount at checkout, or copy the code to use later.
How do referrals work?
Find your unique referral link in your GUAJA Society account under "Refer a Friend". Share it with a friend and they'll receive a €10 voucher to use on their first order. The voucher is valid on purchases of €80 or more and can only be redeemed by new customers who have never placed an order with GUAJA before.
Once your friend completes their purchase, you'll automatically receive 10€ in points added to your account.
Do I earn points on discounted items or sale purchases?
Yes, you still earn points when shopping our sale or discounted items.
Can I earn points if I forget to create an account or log in at the checkout?
Yes – your points will be held for you. Create your account with the same email address used at checkout so we can unlock them for you. Please contact our Customer Support Team (via the Contact Us page), and they will be happy to help you with this.
What are points pending?
Your points are pending for 30 days after your purchase, to take into account returns and any other unforeseen circumstances and return windows.
Do points or rewards expire?
Points: Expire after 365 days of inactivity. Any purchase, earn action, or redemption resets the clock - so as long as you stay active, your points are safe.
Rewards (discount codes): Issued rewards expire 2 months after being sent to you, so make sure to use them before they run out.
Can I combine rewards with other promotions or discounts?
Yes - reward codes can be combined with other discounts, including promotions and product discounts.Answer
What happens if I return an item purchased with points or rewards?
If you return an item purchased with points, you will get the points credited back to your account automatically (and you will lose the points earned on the purchase).
How do I qualify for a higher tier?
You have 12 months from joining a tier to reach the next tier. Once achieved, you’ll have another 12 months to remain in that tier or move up. Your tier is based on how much you spend in a 12-month period:
Member: free to join, no minimum spend
Insider: €400 annual spend
Icon: €900 annual spend
Elite: €1500+ annual spend
How long do I keep my tier status?
Your tier status is valid for 12 months, starting from the date you reach it.
Does my tier reset every year?
Your tier will only change when you either reach the spend required for a higher tier or fail to meet the spend required to maintain your current tier over the past 12 months.
What happens if I don’t meet the annual spending requirement to maintain my membership tier?
Your tier is reassessed at the end of each calendar year based on the points you earned that year. If you don't reach the threshold for your current tier, you'll move to the tier that matches your activity — not necessarily all the way back to Member.
For example, if you're an Elite member but earn fewer than 1,500 points in a year, you'll be placed in Icon, Insider, or Member depending on how many points you did earn.
