A TIMELESS KIND OF LOVE
GUAJA. is a Portuguese Prêt-a-Porter brand, that combines high quality, timelessness, and sustainability in all its pieces. It was founded in 2019, at the hands of two sisters and their mother, who are responsible for all the processes associated with the brand.
Started at a kitchen table, with no outside funding and the least investment possible, GUAJA. was built step by step. Designed, cut, and sewn by its founders, it's proudly a family business.
At GUAJA. we excel in the design and elaboration of samples in our atelier. It is this detail-oriented vision, and our rigorous knowledge and presence in each process of the garment, that gives each of our models high quality and unprecedented customer satisfaction.
GUAJA. was founded with the premise of creating pieces that, due to their design and materials, will last a long time. Each piece is a real investment in a closet that emphasizes elegance, timelessness and versatility.
ON A SUSTAINABLE PATH
We give priority to organic, natural, recycled, certain types of cotton, linens, silks and even some viscose. However, you will also find polyesters in our collection, and in these cases, we opt for deadstock fabrics. Our packaging is made of recycled cardboard and it is plastic-free, as are all its components.
ZERO WAIST POLICY
Which implies detailed planning of each process, from the choice of materials to packaging, passing through the estimated demand of the market.
WE SUPPORT THE SURROUNDING COMMUNITY
Our brand is made by people for the people and the impact we have on our employees is extremely important to us. We buy and produce locally, supporting local businesses (north of Portugal). We must contribute to a more conscious and sustainable fashion market, with fair remuneration and abolishing all forms of exploitation around us.